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Ajax Direct Ecommerce Website

Ajax Domestic Spares

For Ajax Direct, we designed and built a robust ecommerce platform tailored to the needs of a specialist supplier. The site features intuitive navigation by product categories, detailed listings with VAT-inclusive pricing, stock statuses, and high-quality visuals. Integrated Stripe payments, responsive design, advanced search, customer reviews, and a leasing calculator all enhance confidence and conversion. GDPR-compliant policies and reliable hosting round out a secure, professional storefront supporting their business growth.

Website Design SEO Accessibility Content Creation

Case Study: Ajax Direct

Case Study: Ajax Direct

Client: Ajax Direct

Project: Custom Ecommerce Website Build

Website: https://ajaxdirect.co.uk

Ajax Direct, a specialist supplier of domestic and commercial cleaning equipment, partnered with us to build a brand-new ecommerce website from the ground up. Their goal was to create a fast, secure, and user-friendly platform that could handle a growing product catalogue, streamline customer purchases, and support their expanding business operations.

We designed and developed a fully bespoke ecommerce solution tailored to Ajax Direct’s needs. The site features a clean, intuitive layout with clearly defined product categories, including:

Chemical & Hygiene
Commercial Equipment
Spares
Repairs

Each product page includes detailed descriptions, VAT-inclusive pricing, stock status indicators, and high-quality images to support confident purchasing decisions. We also integrated a secure Stripe payment gateway, ensuring smooth and reliable transactions for both domestic and commercial customers.

Key features of the site include:

Responsive Design: Optimised for mobile, tablet, and desktop devices.
Advanced Search: A fast and accurate search bar to help users find products quickly.
Customer Reviews: Integrated testimonials to build trust and showcase service quality.
Leasing Calculator: A custom-built tool to help businesses forecast ROI and savings on equipment leasing.
Contact & Support: A dedicated contact page with a form, phone number, and location map.

We also ensured full compliance with GDPR and other relevant policies, with clearly accessible pages for privacy, environmental responsibility, and terms & conditions. The site is hosted and maintained by our team, ensuring ongoing performance and security.

Building the Ajax Direct website from scratch allowed us to tailor every aspect of the user experience and backend functionality. The result is a robust ecommerce platform that supports their business goals, enhances customer satisfaction, and positions them strongly in a competitive market.

We’re proud to have delivered a solution that reflects Ajax Direct’s professionalism and commitment to quality, and we look forward to supporting their continued growth.

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